The Social Technographics Ladder | It’s become a very useful concept for a project I’m working on. I’m trying to map a sequence of actions to be initiated for each step on on the Ladder of Participation. A very basic example would be highlight the product review section to “collectors” in order to make them “critics”. It’s helping the admin staff of a site with how best to push features to users in a structured and coherent manner and do so in a manner that would benefit the end-user.
Tags: marketing, social networks
