What Can Widgets Do? | ”Some people believe that social networks are becoming ‘walled gardens,’” says Ms. Williamson. “So many advertisers are experimenting with widgets as a way to penetrate them.”
That’s exactly it IMHO. The value of widgets has now evolved beyond being a means of tarting up your blog, for example, and is part of a wider trend to make information portable between websites. They might not necessarily increase traffic TO your site on a daily basis but they might increase usage OF your site. The trick is to make that work for you on a monetary basis.
Tags: data portability, widgets
