Socialprise | “…applications are a convergence of social media and enterprise applications”. *sigh*, you have a busy couple of weeks and they sneak a new buzzword on you. More here and here. It seems to be a step beyond with the likes of Oracle are doing – adding social functionality to existing systems. Instead, based on what InsideView seems to be offering, platforms now actively search the social web for customer data.

Tags: business reinvention, marketing, social networks

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