Classic mistake at http://www.polarisindustries.com/ If you offer the option to build something online, inform the user registration is required at the START of the process or prominently on the site, not after they’ve begun the process by selecting an item.  The registration page also fails to explain the benefits of registering – another practice that I think helps users.

Tags: opinion, usability

This entry was posted on Tuesday, March 31st, 2009 at 08:50 and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.