Social Media Today | Five reasons corporations are failing at social media.

I see the first two in particular reflected in Sri Lankan companies using social media. It’s exactly what happened when they started blogging a few years ago.

Based on my working experience, there’s probably three reasons for this:

1) General ignorance about how best to use social media

2) Fear that reflecting on the big picture might lead to “OMG! Our customers might notice we have competitors!!!”

3) Old media marketers using social media as “ADVERTISING”. not as a means of engaging the wider world.

  • theblogpaper.co.uk | publish online and in print http://bit.ly/5V57sQ | Blog articles printed and distributed. Short-term and doomed IMHO #
  • Looking for a freelancer or company in #srilanka to help refine the UI of a web app. Also a technical writer for this project. #
  • Sri Lanka Desgin Festival | Official website of Sri Lanka Design Festival 2009 http://bit.ly/6Vo90r | Despite the misspelt title tag… #
  • looking forward to the Design Festival. Not sure how much digital stuff will be there though. #
  • Why Drugmakers Don't Twitter – BusinessWeek http://bit.ly/5BY4Nm | Interesting stat – only 4% of pharmaceutical consumer ad spend is web. #
  • Locally Connected: Websites Extend Local Newspaper Audience Net Reach by 14% – Newspaper Society http://bit.ly/5znIo5 #
  • Official 'Avatar' AIR app is a must-see | Webware – CNET http://bit.ly/8Bf1UO | Nice way of consolidating the marketing for the movie. #
  • AFA launches digital marketing guidelines – Digital Media http://bit.ly/8CmXKB #australia #
  • RT @petapixel: Super long line of taxis in China: http://j.mp/2oTeYk #

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  • Copywriting Too Often is Over Loaded with Buzzwords and Boring http://bit.ly/5hdKa #
  • 2012 and how good viral marketing can go bad | The Guardian http://bit.ly/3vfPGp | Shades of the infamous Orson Welles radio broadcast. #
  • India is morphing into a global R&D hub, but can it ever take on Silicon Valley? http://bit.ly/22s5Ne | The comments are very interesting. #
  • You can buy a copy of Windows 7 Home Premium in #srilanka for approx $100 as a special offer. Might get it and dual boot my laptop. #
  • A Sports Column Written Far From Print, and the Game – NYTimes http://bit.ly/1L139r | America’s most famous sports columnist is web only. #
  • Top 10 Mobile Phone Websites – October 2009 http://bit.ly/3EVwap | A cricket site is number 2 in the US? The South-Asia diaspora at work! #

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  • http://post.ly/BxOx – @drac @tezcat being hugely embarrassing and ordering girly drinks. #
  • http://icio.us/fwepv3 #
  • Hyundai Momentum: See why more people are choosing a Hyundai | Hyundai http://bit.ly/1FukMi | Interesting microsite by hyundai. #
  • RT @NiemanLab: What happens as NGOs become a bigger part of the evolving news ecosystem? Today we begin a series http://tr.im/EBzp #
  • Call to reform 'repressive' English libel laws | UK news | guardian.co.uk http://bit.ly/48KMgv #
  • The Last Campaign: How Experiences Are Becoming the New Advertising – Advertising Age http://bit.ly/29j7VC | Interesting examples #
  • What's behind Rupert Murdoch's trash-talking of Google? – By Jack Shafer – Slate Magazine http://bit.ly/3wOhxA #
  • Hiring for Social Media: The Ugly Side | Altitude Branding http://bit.ly/RKWfc Excellent article, highlighting many issues I've seen. #
  • RT @timeshighered: "Social scientists don't say 'titwank'?" http://bit.ly/S4lT1 Inappropriate language for a scholarly paper? #
  • tracked.com keeps getting better. Now you can your link your twitter account AND it uses OAuth. Wish Netvibes wasabi also did that. #
  • Safety Net: Seven months later: What's happened to Seattle P-I Journalists http://bit.ly/2pZrPV | After a paper dies… #
  • Just looked a flip camcorder. Don't get it. Was in the price range of these cameras http://bit.ly/14R0yv which seem much more versatile. #
  • Top travel sites show poor load times – Travolution.co.uk http://bit.ly/39OXZe #

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  • RT @pluggdin: greader shared Social Networking Sites in India – A Recap [Traffic Comparison] http://ow.ly/15YsWd #
  • Foo Fighters Live Performance and Chat on Facebook http://bit.ly/3VRLKx #
  • Digital Marketing: Why Search May Not Click for Retailers – Advertising Age – Digital http://bit.ly/2I1RTV #
  • http://post.ly/BJo7 – At a slightly insane wedding on the beach. great speeches though. #
  • Tribune Co. newspapers won't use AP next week http://bit.ly/2te3XZ #
  • Google Code Blog: Hybrid Onboarding http://bit.ly/2TZgWy | Impact on the sign-up process. #
  • The Evolving PR Crisis: The Future of the Embargo | Brian Solis – PR 2.0 http://bit.ly/45r2qD #
  • Anonymous Cowards, Avatars, and the Zeitgeist: Personal Identity in Flux: Part I :: UXmatters http://bit.ly/3WTRLb #
  • http://bit.ly/3EEyQs | Can artists be an alternative source of information on the economy? | Share Festival in Turin #
  • [UK] Advertisers unsatisifed by newspaper sites' sales efforts, study reveals | Media | guardian.co.uk http://bit.ly/Vvjrs #
  • Media » Blog Archive » Augmented Reality Matters http://bit.ly/42x5g3 | Good summary of the current state and a look forward. #
  • Trying some adobe air twitter clients. They've all got much slicker than the last time I looked seriously at them, a few months ago. #
  • Just has my first encounter with a search result pointing to a now missing geocities site. #nostalgia #
  • quadrantONE Scores Top Advertisers for Lifestyle Net http://bit.ly/4w7cFZ | Getting major brands on local news sites. #
  • Psst! Private-Sale Shopping Sites Are Hot – BusinessWeek http://bit.ly/3dZtax | Only vaguely aware they existed. More: http://bit.ly/4vfGdY #
  • Neat little web2.0 travel planner. http://icio.us/i3cyig #
  • Why the Great Indian Media Companies will Fail on the Internet….. http://bit.ly/j1zom | Anyone with South-Asian experience will agree. #
  • Functioning Form – More Attention, More Contribution -To a Point http://bit.ly/qfokr #
  • RT @pluggdin: Amended Indian IT Act Comes Into Action.. http://bit.ly/1NTt4b #
  • Kurt Schwitters: Citizen of the World | Escape Into Life http://bit.ly/wJ9DO | Beautiful collages anticipating the pop art of later decades. #
  • RT @InternetLaw: “Map of threatened or arrested bloggers around the world” http://tinyurl.com/ykd57jj | Nice idea – questionable accuracy. #
  • @tezcat have you tried feedly on firefox yet? helped me rediscover my rss mojo. make reading seem less of a chore. in reply to tezcat #
  • Shifting the balance of power. (Mainstream media stinks.) | Penelope Trunk http://bit.ly/1k7bWs | Aftermath of tweeting a miscarriage. #
  • http://post.ly/Bp0R – At the galle face hotel for a late afternoon beer. Looks like rain. #tgif #colombo #srilanka #
  • http://post.ly/Bp7L – A rainy #tgif it is. #colombo #

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