Social Media Today | Five reasons corporations are failing at social media.
I see the first two in particular reflected in Sri Lankan companies using social media. It’s exactly what happened when they started blogging a few years ago.
Based on my working experience, there’s probably three reasons for this:
1) General ignorance about how best to use social media
2) Fear that reflecting on the big picture might lead to “OMG! Our customers might notice we have competitors!!!”
3) Old media marketers using social media as “ADVERTISING”. not as a means of engaging the wider world.
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