More a page review really.
Hugely impressed for a number of reasons:
1) The animation showing the journey of the product through its entire lifecycle is done in a compelling and elegant way. Though I was initially confused as to whether I should navigate via the dots marking the locations on the map or the thumbnails associated with them, once I realised it was the latter, the process was very smooth.
2) The integration of rich media via you tube to further expand on the background to each development phase of the product was excellent too.
3) The icons on the left with information on key environmental indicators of the product were – like the entire execution on the concept – simple, attractive and got the job done. A combination of these is much harder to do than you might expect.
4) As much as I love visual and technical execution of the concept, I might be most impressed by the product description content. Patagonia appear very upfront about the product including (in the example I’m using) an admission they are terminating this particular offering soon due to insufficient sales. Obviously there’s a bit of marketing speak coming in there with a message to the effect that “if you love the environment buy MOAR of our stuff!”
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