Jul 262010
black + blum – Official website and shop.
These guys seem very creative industrial designers but I thought there was a basic UI issue with the product page, which led to a confusing user experience.
When clicking on the forward button next to the primary image on the product page, you are taken to a new (related) product.
I initially thought the button would take me to an alternative view of the product I was viewing as represented by the thumbnails below the main image. This was encouraged by the fact that there was no indication that there were a sub-set of related products to the main item.
A small thing but annoying thing in an otherwise simple but well executed website.
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