notes on web strategy, design & digital marketing. » Rajit

India’s Retail E-Commerce Growth

Rajit — Mon, 12 May 2008 02:36:06 +0000

India’s Retail E-Commerce Growth | An interview with the CEO of FutureBazaar and table with interesting growth figures.

Landing Pages

Rajit — Wed, 30 Apr 2008 02:54:30 +0000

Landing Pages | Good, commonsense advice. The single biggest problem I’ve encountered is people wanting to encapsulate their entire site/ brand AND close a sale rather than focusing on why you brought someone to a specific landing page and what you hoped to achieve.

Right-Justified Navigation

Rajit — Mon, 28 Apr 2008 10:42:36 +0000

Right-Justified Navigation Menus Impede Scannability | Right-Justified menus are something I’ve liked to use but this new bit of research is very interesting. I think I agree on the scanning point but the final decision IMHO would be based on the degree and nature of interaction the users have with the website given the purported advantages of having navigation on the right.

Direct Marketing vs Social Media Marketing comparison

Rajit — Mon, 28 Apr 2008 05:53:41 +0000

Direct Marketing vs Social Media Marketing | The (unsurprising) conclusion seems to be do both if possible.

Socialtext

Rajit — Fri, 18 Apr 2008 05:40:07 +0000

Socialtext moves the collaboration goalposts | There’s a bit of buzz flying around Socialtext. It’s all part of the Socialprise trend. In this case a wiki is used as the base but we’re seeing the same thing with CRM systems.

Findability

Rajit — Tue, 15 Apr 2008 04:51:30 +0000

Findability, Orphan of the Web Design Industry | A List Apart article that has some really good, common sense suggestions for Information Architects and designers.

Where the Social Web Meets the Semantic Web

Rajit — Tue, 15 Apr 2008 04:43:48 +0000

Where the Social Web Meets the Semantic Web | I’m almost obliged to download and read something with that title. I’ve done the first part but haven’t got around to the second yet. There’s a lingering fear that the overwhelming number of buzzwords might do something nasty to my head. Then again, those of use who generate a living by those words are hardly in a position to point fingers.

Do Real People Really Use Tag Clouds?

Rajit — Tue, 15 Apr 2008 04:38:58 +0000

Do Real People Really Use Tag Clouds? | If I had a penny for each time that question was asked…

Do Rural and Urban People Use Social Media Differently?

Rajit — Tue, 15 Apr 2008 04:30:14 +0000

Do Rural and Urban People Uses Social Media Differently? | According to the research, yes they do.

Kinescope Font

Rajit — Tue, 15 Apr 2008 03:57:50 +0000

Kinescope | A lovely, old-school font.