#SocialMedia #srilanka | "DIALOG TELEKOM, CHEATED ME..." | Monitoring Your Brand

social media, sri lanka No Responses »
Apr 132010

DIALOG TELEKOM, CHEATED ME :’ others beware « It’s all about life.

I’m  interested to see how a large telecom company in Sri Lanka responds to the blog post linked I’ve linked to above. Dialog Telekom does make an attempt to use social media including Facebook,  Twitter and blogging. The breadth of social media coverage is good even if the implementation leaves something to be desired;  social media isn’t particularly well integrated with their website and oddly they don’t seem to link to their blog from their corporate site.

Links to Dialog.lk Social Media

If they are serious about social media, they should be monitoring the conversation around their brand and respond to the complaint from the customer who wrote the blog post.

Posted by Rajit at 07:22

Toyota Conversations: New tweetmeme powered portal

business, opinion, social media No Responses »
Mar 032010

Toyota Conversations.

It’s fascinating from an architectural POV and from a marketing perspective – particularly in light of the recent problems the company has faced re. its cars. The timing of the launch is interesting. Perhaps a case of “If you can’t control the conversation at least gain some control over the conversation space.” ?

Posted by Rajit at 09:52

Social Media Today | Five reasons corporations are failing at social media

social media No Responses »
Nov 302009

Social Media Today | Five reasons corporations are failing at social media.

I see the first two in particular reflected in Sri Lankan companies using social media. It’s exactly what happened when they started blogging a few years ago.

Based on my working experience, there’s probably three reasons for this:

1) General ignorance about how best to use social media

2) Fear that reflecting on the big picture might lead to “OMG! Our customers might notice we have competitors!!!”

3) Old media marketers using social media as “ADVERTISING”. not as a means of engaging the wider world.

Posted by Rajit at 05:56 Tagged with:

THEO PAPHITIS: Why ALL bosses should do what I did and ban staff from Facebook | Mail Online

opinion, social media No Responses »
Sep 022009

THEO PAPHITIS: Why ALL bosses should do what I did and ban staff from Facebook | Mail Online.

Mind numbingly short-sighted article. Aside from the business benefits of social media, with the profusion of mobile devices capable of accessing the internet, this is no solution to the “problem”.

Posted by Rajit at 14:19

Sports + Social Media: Today in Sport - live! | guardian.co.uk

media, social media No Responses »
Aug 112009

Today in Sport – live! | Sean Ingle and James Dart | Sport | guardian.co.uk. Interesting new addition to the Guardians sports section -  a blog that streams the day’s sports news with reader feedback. The Guardian’s Over by Over cricket feature has proved hugely successful and they seem to be spinning that off into sports in general.

Posted by Rajit at 20:26
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