notes on web strategy, design & digital marketing. » business reinvention

Socialtext

Rajit — Fri, 18 Apr 2008 05:40:07 +0000

Socialtext moves the collaboration goalposts | There’s a bit of buzz flying around Socialtext. It’s all part of the Socialprise trend. In this case a wiki is used as the base but we’re seeing the same thing with CRM systems.

IT cost cutting 101

Rajit — Tue, 08 Apr 2008 03:53:51 +0000

IT cost cutting 101 | From a panel of Gartner analysts. It includes such joys as “Cut people first. Freeze headcount, cut regional support and eliminate bonuses.”

rep-management

Rajit — Fri, 04 Apr 2008 02:38:00 +0000

Reputation Management | The article focuses on ReputationHQ who have a new product out for managing the online buzz about an organization – “It tracks mentions of your company via searches, lets you set up tasks to deal with them, tag them, and discuss them on an internal wiki.” The Washington Post has an interesting case study on the topic and here are some suggestions for buzz tracking tools.

Socialprise

Rajit — Fri, 28 Mar 2008 03:34:24 +0000

Socialprise | “…applications are a convergence of social media and enterprise applications”. *sigh*, you have a busy couple of weeks and they sneak a new buzzword on you. More here and here. It seems to be a step beyond with the likes of Oracle are doing – adding social functionality to existing systems. Instead, based on what InsideView seems to be offering, platforms now actively search the social web for customer data.

Amazon Fulfillment API

Rajit — Fri, 21 Mar 2008 02:32:10 +0000

Amazon Takes the Humans Out of Fulfillment With New API | It’s something that some of the Sri Lanka based organizations I’m working for might seriously consider. While they are eager to start selling over the web, there’s any number of logistical issues – particularly for the smaller companies – that hold them back. Amazon’s page on Fulfillment is here and relevant information for overseas based organizations can be found here.

Oracle CRM

Rajit — Thu, 13 Mar 2008 03:30:51 +0000

Oracle CRM | I’m really interested in how companies approach social applications, not just as marketing tools but as something fundamental to their business processes. The latest version of Oracle CRM is extremely interesting in that light given the features it introduces – widgets, gadgets, personal portals, adding RSS feeds.

Technology Populism

Rajit — Sat, 01 Mar 2008 10:26:25 +0000

Technology Populism | Yay, new buzz word! I picked it up via this article referencing a Forrester report. It is refers to how “information workers can now provision their own software tools, information sources, and social networks via the Web to support their jobs”.

Also via ReadWriteWeb was a link to WorkLight who seem to be in business of creating enterprise-grade applications from social platforms such as Facebook. I’m going to take a closer look at that and see what the game plan is.

Google Sites

Rajit — Thu, 28 Feb 2008 05:39:31 +0000

Google Sites | It’s live and making news.

Edit: I’ve been playing around with it and I have to say it’s kindda awesome – especially when taken as part of the Apps package . Someone recently spoke to me about rationalising the work-flow of his medium-sized, family owned business. Google apps, knowledge management and collaborative tools were part of this discussion. Using Google Sites as a product and client database would be a great solution for the help desk and sales team.

Social Media and Web 2.0

Rajit — Tue, 26 Feb 2008 05:00:46 +0000

Social Media and Web 2.0 | A critical look at the way some (most?) business are approaching Web 2.0 and their web channel strategy. One part of it struck a particularly strong note with me:

“A tool-centric approach. It’s just so tempting to want to “build community around the brand” using one of the suite of over-hyped tools available today. Ratings, reviews, comment threads, wikis, discussion, chat, RSS, SMS, IM, blogs, vlogs, moblogs, podcasts, video podcasts, collective intelligence, affinity recommendations, prediction markets, and on and on. None of these is really community. The social Web is comprised of people, relationships among people, and the things people create and share. Marketers must think strategically about their offerings, not be swayed by the purveyors of technology “solutions.”"

Amen to that!

Harnessing the Power of Social Applications

Rajit — Sat, 16 Feb 2008 03:45:52 +0000

Harnessing the Power of Social Applications | I particularly liked the bit about the need for companies to move beyond “dabbling” with social applications and the table that gave Department/ Appropriate application breakdown.