Technology Populism | Yay, new buzz word! I picked it up via this article referencing a Forrester report. It is refers to how “information workers can now provision their own software tools, information sources, and social networks via the Web to support their jobs”.
Also via ReadWriteWeb was a link to WorkLight who seem to be in business of creating enterprise-grade applications from social platforms such as Facebook. I’m going to take a closer look at that and see what the game plan is.
Google Sites | It’s live and making news.
Edit: I’ve been playing around with it and I have to say it’s kindda awesome – especially when taken as part of the Apps package . Someone recently spoke to me about rationalising the work-flow of his medium-sized, family owned business. Google apps, knowledge management and collaborative tools were part of this discussion. Using Google Sites as a product and client database would be a great solution for the help desk and sales team.
Social Media and Web 2.0 | A critical look at the way some (most?) business are approaching Web 2.0 and their web channel strategy. One part of it struck a particularly strong note with me:
“A tool-centric approach. It’s just so tempting to want to “build community around the brand” using one of the suite of over-hyped tools available today. Ratings, reviews, comment threads, wikis, discussion, chat, RSS, SMS, IM, blogs, vlogs, moblogs, podcasts, video podcasts, collective intelligence, affinity recommendations, prediction markets, and on and on. None of these is really community. The social Web is comprised of people, relationships among people, and the things people create and share. Marketers must think strategically about their offerings, not be swayed by the purveyors of technology “solutions.”"
Amen to that!
Harnessing the Power of Social Applications | I particularly liked the bit about the need for companies to move beyond “dabbling” with social applications and the table that gave Department/ Appropriate application breakdown.
