Seriously, how hard would it be for Skittles to design a page that mashes up all the social media related to their brand, filters it (manually or otherwise) and use that as their home page? Why point to other sites and/or rotate between them? I think it’s agency.com who does their marketing. I’m not sure all this messing around is a deliberate tactic to generate buzz or if there’s a lack of thought behind the process.
Apr 292008
Landing Pages | Good, commonsense advice. The single biggest problem I’ve encountered is people wanting to encapsulate their entire site/ brand AND close a sale rather than focusing on why you brought someone to a specific landing page and what you hoped to achieve.
Direct Marketing vs Social Media Marketing | The (unsurprising) conclusion seems to be do both if possible.
The Thoughtful SEO’s manifesto / The Brash SEO’s Antifesto | Two articles, one in response to the other, which address some key SEO techniques.
