notes on web strategy, design & digital marketing. » marketing

#skittles #marketing #webdesign

Rajit — Wed, 04 Mar 2009 02:10:22 +0000

Seriously, how hard would it be for Skittles to design a page that mashes up all the social media related to their brand, filters it (manually or otherwise) and use that as their home page? Why point to other sites and/or rotate between them? I think it’s agency.com who does their marketing. I’m not sure all this messing around is a deliberate tactic to generate buzz or if there’s a lack of thought behind the process.

Landing Pages

Rajit — Wed, 30 Apr 2008 02:54:30 +0000

Landing Pages | Good, commonsense advice. The single biggest problem I’ve encountered is people wanting to encapsulate their entire site/ brand AND close a sale rather than focusing on why you brought someone to a specific landing page and what you hoped to achieve.

Direct Marketing vs Social Media Marketing comparison

Rajit — Mon, 28 Apr 2008 05:53:41 +0000

Direct Marketing vs Social Media Marketing | The (unsurprising) conclusion seems to be do both if possible.

Socialprise

Rajit — Fri, 28 Mar 2008 03:34:24 +0000

Socialprise | “…applications are a convergence of social media and enterprise applications”. *sigh*, you have a busy couple of weeks and they sneak a new buzzword on you. More here and here. It seems to be a step beyond with the likes of Oracle are doing – adding social functionality to existing systems. Instead, based on what InsideView seems to be offering, platforms now actively search the social web for customer data.

The Social Technographics Ladder

Rajit — Tue, 26 Feb 2008 04:49:19 +0000

The Social Technographics Ladder | It’s become a very useful concept for a project I’m working on. I’m trying to map a sequence of actions to be initiated for each step on on the Ladder of Participation. A very basic example would be highlight the product review section to “collectors” in order to make them “critics”. It’s helping the admin staff of a site with how best to push features to users in a structured and coherent manner and do so in a manner that would benefit the end-user.

The Thoughtful SEO’s manifesto / The Brash SEO’s Antifesto

Rajit — Mon, 25 Feb 2008 02:50:59 +0000

The Thoughtful SEO’s manifesto / The Brash SEO’s Antifesto | Two articles, one in response to the other, which address some key SEO techniques.

Doing a number on Web site traffic

Rajit — Fri, 22 Feb 2008 05:38:05 +0000

Doing a number on Web site traffic | More on the ongoing, industry wide issues with audience measuring for websites.